SWOT

=SWOT Analysis=

Strengths
 * Strong, current, relevant topic with today’s culture (in people’s mindshare)
 * Ample content to work with (pros and cons from each device fanbase)
 * Relevant to our target audience (our classmates)

Weaknesses
 * Relevant only to current culture (will the great debate exist years later?)
 * Plays upon the Apple vs. Microsoft computers which could be smart or alternatively overdone
 * Runs the risk of being an advertisment

Opportunities
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Participation from audience is high (strong feelings of loyalty from device userbase)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Mediums of distribution is high (Social Networking, Facebook, etc)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Culture of sharing and spreading content in today’s Internet landscape is in real-time

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Threats
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Similar product or campaigns may currently exist (takes away from originality)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Mediums of distribution may shift (Facebook may be replaced with the next ‘big thing’)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">People may not participate in spreading content, therefore the failure of going viral